Disney+ Goes Vertical: TikTok-Style Feed Coming

Later this year, Disney+ will integrate a vertical video feed into its mobile application, mirroring the popular format of TikTok. This strategic addition is intended to enhance daily user engagement across the platform, featuring content from genres such as sports, news, and entertainment. Executives highlighted the importance of meeting younger audiences, specifically Gen Z and Gen Alpha, on platforms they actively use.

The new vertical feed builds on the success of similar features, like the 'Verts' feed on the revamped ESPN app, which offers highlights and short-form clips designed for daily consumption. Disney has indicated that the feed could incorporate original short-form programming, repurposed social media clips, and even refashioned scenes from its extensive library of movies and series.

Beyond this new video feature, Disney also announced advanced AI ad-planning tools for advertisers at CES 2026. These tools include a video generation capability that assists in creating high-quality commercials using Disney's assets. This dual focus on user experience and advertiser innovation signals a forward-looking strategy for the streaming service.