Is "Bluey" Disney's most valuable brand?

The article suggests that "Bluey" is arguably the most valuable brand Disney currently has.

What is the latest development regarding "Bluey" at Disney parks?

Disneyland recently opened the first "Bluey" attraction, which was very popular.

Which company created the popular show "Bluey"?

The popular animated family show "Bluey" was created by the Australian studio Ludo Studio.

Home / Arts and Entertainment / Disney eyes Bluey: Is Australia's top IP next?

Disney eyes Bluey: Is Australia's top IP next?

29 Mar

•

Summary

Bluey is the most popular series on streaming platforms.
Disney recently opened the first Bluey attraction in parks.
Disney may acquire Bluey's creator, Ludo Studio.

Disney eyes Bluey: Is Australia's top IP next?

Disney is reportedly considering the acquisition of Ludo Studio, the Australian creators behind the global phenomenon "Bluey." This potential move comes as Bob Iger's tenure as CEO, marked by major acquisitions like Pixar and Lucasfilm, concludes and Josh D'Amaro takes the helm. "Bluey" has achieved unparalleled success, consistently ranking as the top series on streaming platforms and recently expanding its presence with a popular attraction at Disneyland.

The strategy aligns with Disney's historical preference for owning intellectual property, a model that saw franchises like Star Wars and Marvel integrated into the company. Evidence of deeper integration includes "Bluey" characters appearing with Mickey Mouse in Disney Jr. shorts and potential crossovers with "The Simpsons." The acquisition of Ludo Studio would secure Disney's control over this highly valuable brand and its creative talent, ensuring future success, especially with an anticipated "Bluey" movie on the horizon.

Disclaimer: This story has been auto-aggregated and auto-summarised by a computer program. This story has not been edited or created by the Feedzop team.