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Diljit & Janhvi: Coke's Unseen Stars
18 Apr
Summary
- Diljit Dosanjh and Janhvi Kapoor star in separate Coca-Cola campaign films.
- Each film focuses on refreshing breaks leading to energetic comebacks.
- The campaign targets major Indian markets with distinct regional appeals.
Coca-Cola India has launched a new campaign starring Diljit Dosanjh and Janhvi Kapoor, emphasizing the power of quick breaks to inspire energetic comebacks. The campaign uniquely features the two celebrities in separate films, each showcasing their individual charisma and distinct styles.
Diljit Dosanjh's segment captures him during intense rehearsal preparation. A refreshing Coca-Cola break revitalizes him, leading to a high-energy performance that captivates the audience. In contrast, Janhvi Kapoor's film portrays a different scenario where she, initially disengaged during a drive, finds renewed spirit after a break, transforming a casual outing into a lively road trip.
This celebrity-led campaign, conceptualized by WPP Open X and led by VML, leverages the star power of both Diljit and Janhvi, with their individual stories designed to resonate with their respective fan bases. The campaign aims to highlight how small, meaningful breaks are valued in today's fast-paced life, aligning with Coca-Cola's brand motto of incorporating refreshment into everyday rituals.
Launched across major Indian markets including Delhi, Punjab, Uttar Pradesh, Maharashtra, Tamil Nadu, and Karnataka, the campaign strategically utilizes Diljit's appeal in northern regions and Janhvi's influence in southern markets. The original retro-inspired soundtracks for the commercials feature vocals by Vivek Hariharan and Aarifah Rebello, composed by Donn Bhat.
