DiCaprio Embraces TikTok and Fortnite in Surprise Promo Blitz

In a surprising move, acclaimed actor Leonardo DiCaprio, who typically shies away from extensive press tours, has embraced a high-profile promotional campaign for his latest film. According to a knowledgeable source, the decision to involve DiCaprio and his co-stars in a creative digital strategy was driven by the nature of the film itself.

Inspired by Thomas Pynchon's novel "Vineland," the film "One Battle After Another" explores the lasting repercussions of the actions of two former revolutionaries. While the premise sounds serious, the film features moments of pure slapstick, thanks in large part to DiCaprio's performance. This allowed the marketing team to lean into the irreverent tone and position the stars in an accessible way, including DiCaprio's appearances on TikTok, a podcast with Travis and Jason Kelce, and a late-night TV spot on "The Tonight Show Starring Jimmy Fallon."

The unconventional press tour has paid off, with the film debuting at the top of the box office and earning strong word-of-mouth and critical praise. According to Warner Bros. Pictures' co-head of global motion picture marketing, Dana Nussbaum, "Every campaign must be bespoke, and you have to quickly shift based on what the audience is telling you." DiCaprio's willingness to embrace this strategy speaks to his faith in the film and its potential to connect with audiences.