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Princess Diana's Car Fetches $88,650 at Auction
9 Jun
Summary
- Princess Diana's former Jaguar XJ40 sold for $88,650.
- The car was used by Diana on the night she wore the 'revenge dress'.
- The sale price was 16 times the value of a standard model.
Princess Diana's 1994 Jaguar XJ40 Sovereign was recently sold for $88,650, a remarkable price driven by its unique cultural provenance. The vehicle served as Diana's personal transport, most notably on June 29, 1994, when she arrived at a charity event in a now-iconic black dress, soon dubbed the "revenge dress."
The Jaguar quietly entered private hands in February 1997, six months before Diana's untimely death. Its owner preserved the car, understanding its historical significance, until it was put up for auction on June 8, 2026.
UK auction house The Market sold the Jaguar for £66,250 (approximately $88,650), a figure 16 times greater than comparable models. This sale set a new auction record for a Jaguar XJ model.
The XJ40 itself is a noteworthy luxury saloon, engineered with an AJ6 engine and advanced features for its time. Diana's example remains in excellent condition, with low mileage and documented appearances.
This sale highlights the immense value placed on items with strong celebrity or royal connections, where cultural significance often transcends mechanical worth. The car was purchased by a UK-based collector.
