Ranveer Singh's Dhurandhar: Low-Key Promotion Strategy Revealed

The highly anticipated film Dhurandhar, starring Ranveer Singh, will adopt a subdued promotional strategy, eschewing large-scale events and media appearances. This decision by producers Jio Studios and B62 Studios is intended to prevent audience fatigue, a lesson learned from Singh's overexposure in previous projects like 'Cirkus'. Singh himself has endorsed this plan, preferring his performance to be the primary focus.

This low-profile approach means Ranveer Singh will largely keep a distance from television shows, extensive interviews, and city tours leading up to the release. The makers believe that strong content, as evidenced by the positive reception of the teaser and trailer, can effectively build buzz. They may consider increased media interaction after the film's premiere on December 5.

Industry insiders note that a less-is-more promotional tactic has proven successful for other films recently. This strategy, when supported by compelling material, allows the film's assets to generate anticipation. Dhurandhar also features prominent actors R. Madhavan, Arjun Rampal, Sara Arjun, Sanjay Dutt, and Akshaye Khanna, all contributing to the film's expected impact.