Home / Arts and Entertainment / Ranveer Singh's Dhurandhar 2: Paid Previews Boost Box Office Hype
Ranveer Singh's Dhurandhar 2: Paid Previews Boost Box Office Hype
7 Mar
Summary
- Dhurandhar 2 will host paid previews on March 18, a day before release.
- The film aims to capitalize on hype, with preview earnings counting towards opening day.
- Pawan Kalyan's OG record of 21 crore net from paid previews is challenged.
Dhurandhar 2, starring Ranveer Singh, is strategically scheduling paid previews for March 18, a day ahead of its official theatrical release on March 19. This move is designed to amplify its opening-day box office performance by including the preview earnings in the first-day collection.
This trend of paid previews, common in South Indian cinema and recently adopted by Bollywood, saw success with Stree 2, which garnered 9.4 crore net through previews. Dhurandhar 2 is expected to surpass 15 crore net in its paid previews, potentially challenging the current Indian cinema record of 21 crore net set by Pawan Kalyan's OG.
Directed by Aditya Dhar, the film features an ensemble cast including Sanjay Dutt and Sara Arjun. With advance booking now open, Dhurandhar 2 has a chance to make box office history, though its lengthy runtime might affect show counts. Producers are aiming for a strong performance against its blockbuster ticket pricing.
