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Fashion's Meta Moment: Film and Reality Collide
1 May
Summary
- A movie sequel opens with a scene mimicking the Met Gala.
- Cross-promotion linked the film's release with Vogue and the Met Gala.
- Anna Wintour and Meryl Streep share a Vogue cover, blurring film and reality.
The week leading up to the Metropolitan Museum of Art's annual fund-raiser saw a significant promotional push for "The Devil Wears Prada 2." The film's opening scene, set at a different New York museum and featuring a star-studded event, mirrors the real-life glamour associated with galas.
Director David Frankel noted that a gala scene serves as a quick way to establish a fashionable and glamorous atmosphere for the movie. The movie's release coincided with extensive cross-promotion efforts with Vogue, including photo shoots and editorial content, aimed at boosting both the film and the magazine.
This collaboration culminated in the May issue of Vogue featuring a unique cover. It showcases Vogue editor Anna Wintour alongside Meryl Streep, who portrays the fictional editor Miranda Priestly. The cover line, "SEEING DOUBLE," and the photograph by Annie Leibovitz, highlight the "meta" nature of this fashion event.
