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US Hip-Hop Giant Def Jam Lands in Chengdu
21 Jan
Summary
- Def Jam, a legendary US record label, is launching a division in Chengdu.
- Chengdu is recognized as China's hip-hop capital with a vibrant music scene.
- The new division will mentor emerging Chinese hip-hop artists.
Def Jam Recordings, a foundational US hip-hop label, has announced the establishment of a new division in Chengdu, the vibrant "capital of Chinese hip-hop." This strategic expansion by its parent company, Universal Music, underscores a significant commitment to the dynamic Chinese music market.
The label, which previously worked with iconic artists such as Public Enemy and Jay-Z, views China as a critical global music hub. Universal Music highlighted Chengdu's rich hip-hop culture and its emerging artists as key drivers for this venture.
Def Jam China will partner with established Chinese rappers Xie Di, Yitai Wang, and Deng Dianguo "DDG." Their role will be to discover and nurture new talent, fostering the growth of hip-hop within China and its global influence.
