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The Deep Channels Naughty-Aughties Clubland in Debut
3 Dec
Summary
- The Deep's debut album KPOP B!TCH revives 2000s clubland vibes.
- It blends hyperpop with big-tent EDM, referencing early 2000s pop.
- Some EDM tracks falter, feeling like weaker attempts at euphoria.
South Korean artist The Deep makes a bold statement with her debut album, KPOP B!TCH, a high-saturation blend of hyperpop and EDM that vividly recalls the club scene of the early 2000s. The album's mission is to recapture the uninhibited joy of nights out before the omnipresence of smartphones, complete with themes of fast cars and dancefloor connections.
Production collaborations with hyperpop artists like Dorian Electra and kimj enhance the album's maximalist approach. KPOP B!TCH draws inspiration from diverse genres, including 2nd-generation K-pop, PC Music, Charli XCX, and UK garage, all filtered through a distinct 2000s club-pop and EDM lens. Tracks like "BEEP BEEP" and "SOLO" exemplify this energetic fusion.
However, the album occasionally stumbles in its EDM offerings, with some tracks like "I Hate Silence" and the title track feeling overstuffed and less impactful. Despite these weaker moments, The Deep truly shines on tracks such as "Birthday" and "Wrong Number," which offer breezy, fantasy-driven club anthems that capture the era's exhilarating, over-the-top spirit.
