What is the new Deal or No Deal format?

Endemol Shine is reviving the classic studio version of Deal or No Deal, moving away from the recent island-based iteration.

When did the original Deal or No Deal start?

The original Deal or No Deal, hosted by Howie Mandel, launched on NBC in December 2005.

Why are networks reviving studio game shows like Deal or No Deal?

Studio game shows are generally cheaper to produce and continue to attract consistent viewership, making them attractive to networks and streamers.

Home / Arts and Entertainment / Deal or No Deal Goes Back to Studio Roots

Deal or No Deal Goes Back to Studio Roots

2 Dec, 2025

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Summary

Endemol Shine is reviving the classic studio version of Deal or No Deal.
The original show aired on NBC from 2005 to 2010.
Studio formats are cheaper and popular with networks.

Deal or No Deal Goes Back to Studio Roots

Endemol Shine North America is exploring a return to the original studio format for the game show Deal or No Deal. This initiative follows the discontinuation of its recent island-themed version. The classic show, hosted by Howie Mandel, originally aired on NBC from 2005 to 2010, later returning for a revival in 2018 and a CNBC iteration. Its studio format is considered a more budget-friendly option compared to the recently concluded island experiment.

The game show industry continues to see success with studio-based formats. Networks are increasingly opting for familiar properties with lower production overheads. Popular shows like Celebrity Family Feud, Who Wants To Be A Millionaire, and Hollywood Squares demonstrate the enduring appeal and profitability of these established game show structures. This trend makes the revival of the classic Deal or No Deal a strategically sound decision.

The original Deal or No Deal involved contestants selecting briefcases containing various cash amounts. The tension built as a mysterious Banker offered to buy out the contestant's case. The format's simplicity and high stakes proved popular, leading to numerous seasons and a syndicated version. Endemol Shine, known for other successful shows, is betting on this proven formula to capture audience interest once again.