What is LuthorCorp and why is it significant for the DCEU?

LuthorCorp is the corporate name confirmed by James Gunn for Lex Luthor's company in the DC Universe, honoring its use in the Smallville TV series.

How does Smallville influence James Gunn's new DC Universe?

James Gunn has confirmed that elements like the name LuthorCorp are canon, acknowledging Smallville's impact on Superman lore and character interpretations.

Why did they change LexCorp to LuthorCorp for the new DCU?

The change from LexCorp to LuthorCorp was made to align with the established branding from the Smallville series, emphasizing Lex Luthor's persona.

Home / Arts and Entertainment / DCEU Canon: Smallville's LuthorCorp Officially Joins DC Universe

DCEU Canon: Smallville's LuthorCorp Officially Joins DC Universe

14 Dec

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Summary

James Gunn confirmed LuthorCorp's canon status in the DC Universe.
The name change honors the hit television series Smallville.
This detail subtly enriches the new DCU's established lore.

DCEU Canon: Smallville's LuthorCorp Officially Joins DC Universe

The upcoming DC Universe, spearheaded by James Gunn, has quietly integrated a significant detail from the early 2000s television series Smallville. Gunn confirmed that the corporation will be known as LuthorCorp, a name that was consistently used throughout Smallville's run. This choice emphasizes Lex Luthor's obsession with legacy and control, offering a sharper, more permanent branding than the familiar LexCorp.

The adoption of LuthorCorp was a deliberate decision by Gunn, who credited fan feedback for bringing the Smallville-adjacent detail into the first chapter of the new DCU. This integration underscores Gunn's commitment to drawing from the rich history of Superman interpretations, acknowledging the profound influence Smallville had on shaping public perception of characters like Clark Kent and Lex Luthor.