Martell x Davido: A Toast to Afrobeats and Art

Martell has introduced a new collection that honors Afrobeats, art, and the spirit of shared celebration. This initiative features a redesigned Martell VS bottle and a limited-edition Martell XO bottle, both conceptualized in partnership with Afrobeats superstar Davido and acclaimed Ghanaian artist Prince Gyasi. Gyasi, who also takes on the role of Martell Creative Partner, has infused his distinct artistic style into the designs. He interpreted the dynamic movement and vibrant energy of Afrobeats, alongside evocative West African landscapes, while maintaining Martell's signature blue and gold palette. The actual cognac offers a smooth, rich experience with notes of plum, apricot, and candied lemon. Davido views this collaboration as an extension of his mission to promote Afrobeats globally. He recently filmed a music video for his song 'Already Falling' at Martell's estate in Cognac, France, further integrating the brand with his music. Gyasi expressed his visual interpretation of music, aiming to translate the joy and connection of Afrobeats into his designs. The Martell VS Cognac Davido Edition is currently available in the U.S., with an XO release planned exclusively for Africa. This partnership underscores Martell's commitment to craftsmanship and embracing contemporary cultural forces. The collection reflects a joyful exchange, merging music, art, and design to celebrate African culture.