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David Blaine's Super Bowl 'Meh' Magic Trick
4 Feb
Summary
- YouTube TV's Super Bowl campaign theme is 'meh'.
- Celebrities like David Blaine, Jason and Kylie Kelce star.
- The ad debuts before kickoff and will air during Olympics.
YouTube TV is embracing a unique marketing strategy for the upcoming Super Bowl with its "Don't settle for meh" campaign. This initiative features a notable cast, including illusionist David Blaine, who playfully adopts a 'meh-gician' persona, making a donut disappear and humorously referencing his public image. "This is going to be the first thing they look at that makes sense," Blaine stated about his involvement.
Joining Blaine are NFL stars Jason and Kylie Kelce, and renowned chef Gordon Ramsay. The campaign's creative approach involves Blaine poking fun at himself, a departure from his usual stunts. The ad is scheduled to premiere just before the Super Bowl kickoff and will later be featured during NBC's coverage of the Milan Olympics.
This campaign arrives as YouTube TV prepares to introduce more affordable genre-specific bundles in the coming months. Blaine's participation has a personal dimension, recalling a previous stunt where he ascended 25,000 feet with helium balloons for YouTube. He was inspired to join the Super Bowl ad after a challenge on Instagram from actor Patrick Renna.
