How much are David Beckham's new World Cup deals worth?

David Beckham has signed new World Cup deals valued at $25 million.

Is David Beckham earning more now than when he played football?

Yes, insiders report that David Beckham is earning more in retirement than he did at the peak of his playing career.

What is David Beckham doing to promote soccer in the US?

David Beckham is helping to build soccer in the US through his Miami team and has a deal with Bank of America to get more children playing soccer.

Home / Arts and Entertainment / Brand Beckham Stronger Than Ever: $25M in New Deals

Brand Beckham Stronger Than Ever: $25M in New Deals

14 Mar

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Summary

David Beckham secured deals worth $25 million for the World Cup.
His earnings in retirement now exceed his peak playing career.
He aims to grow soccer's popularity in the US.

Sir David Beckham's brand continues to thrive, evidenced by new World Cup deals valued at $25 million. Reports indicate his post-retirement income now exceeds his peak earnings as a footballer. Beckham has secured partnerships with prominent brands such as Lays, Fanatics, Bank of America, and Verizon, and will feature in McDonald's and Adidas advertisements during the tournament.

His appeal is particularly strong in South America and the US, attributed to his past playing career in Spain and ownership of the Miami club. Beckham actively contributes to the growth of soccer in America through his involvement with Inter Miami and initiatives with Bank of America aimed at increasing youth engagement in the sport.

Beckham's entrepreneurial ventures extend to fashion and eyewear, with recent collaborations including BOSS and a new sunglasses collection with Safilo Group. Despite a minor controversy in 2024 regarding a kitchen appliance advertisement, his endorsement career remains robust, showcasing his enduring influence and marketability.

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