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DCC Founder Dee Brock Dies at 96
24 Sep
Summary
- Dee Brock, founder of Dallas Cowboys Cheerleaders, died at 96.
- She designed the iconic DCC uniform, now in the Smithsonian.
- Brock also integrated the squad in 1965, a progressive move.
Dee Brock, the pioneering founder of the Dallas Cowboys Cheerleaders, has died at the age of 96. Her passing was announced on Wednesday, September 23rd, by filmmaker Greg Whiteley. Brock was a multifaceted individual, holding a PhD in Literature, founding El Centro College, and famously sketching the initial design for the iconic DCC uniform.
This groundbreaking uniform design, brought to life by Paula Van Wagoner and Leveta Crager, was recognized for its cultural impact and added to the Smithsonian Institution's collection in 2018. Brock's progressive vision extended to social issues, as she integrated the cheer squad in 1965, a significant step in a still-segregated Dallas.
Brock's influence on the Dallas Cowboys Cheerleaders transformed them into a global phenomenon, with traditional cheers enhanced by choreography from drill-team director Frances Roberson. The squad's subsequent appearances on major television shows and the creation of a Barbie doll inspired by them highlight Brock's enduring impact.
In June of this year, around her 96th birthday, Brock was honored with a Lifetime Achievement Award and expressed pride in the squad's continued success, stating, "I am so happy about that."
