Home / Arts and Entertainment / Cuban Reparto Gets Global Stage via New Music Platform
Cuban Reparto Gets Global Stage via New Music Platform
31 Aug
Summary
- New platform spotlights Cuban reparto music and artists.
- YaBoyyWill partners with Universal Music Latino for initiative.
- Exclusive sessions kick off in Miami during Hispanic Heritage Month.
Universal Music Latino has joined forces with Cuban content creator YaBoyyWill to elevate the growing Cuban reparto music scene. Their new initiative, "Toma Este Reparto!," will provide a global platform for independent and established artists within the genre.
YaBoyyWill's personal studio will host select artists for performances and networking opportunities with Universal Music executives. The partnership also aims to foster industry mentorship through mainstream collaborations and provide financial resources.
Cesar Toirac of Universal Music Latino expressed excitement for the industry's embrace of reparto, highlighting its cultural significance and the role of streamers in music discovery. YaBoyyWill emphasized his pride in showcasing Cuban culture and music to a worldwide audience.
The genre, originating from Cuba's barrios, blends reggaeton, hip-hop, and traditional Cuban sounds. Recording sessions are scheduled to commence in Miami in September, during Hispanic Heritage Month.
Several reparto artists are confirmed for the 2026 Billboard Latin Music Week, scheduled for October 19-22 in Miami Beach. This event further underscores the genre's increasing visibility.
