Taylor Swift Puts Croydon Escalator on Global Map

Croydon, a south London borough, is experiencing a significant surge in its popularity as a filming destination, boosted by global superstar Taylor Swift's music video for "Opalite," which prominently featured the Whitgift Centre escalator. This rise is attributed to Croydon's distinctive "mix of metropolitan and residential buildings," offering a versatile backdrop that can represent various locales, from Gotham City to Poland.

Film production companies are drawn to Croydon for its "scrappy" yet efficient environment and its "impeccable inner-city skyline." Crucially, filming in Croydon provides access to authentic urban scenery without the logistical challenges, such as space limitations and traffic management, typically encountered in central London. The local council's reputation for being "easy to do business with" further enhances the appeal, making locations like the Whitgift Centre, which requires temporary closures, more attractive and cost-effective.

The influx of film productions, including recent shoots for a Christmas film and Rebel Wilson's new movie, provides a substantial cash injection to local businesses and the council, which is managing significant debt. This economic activity extends to burgeoning local enterprises like Disauthority, a post-production film company founded by university graduates, which is experiencing booming business.

Notable figures such as Stormzy and Sir Idris Elba have actively championed Croydon as a filming location, aiming to provide positive recognition for the borough. FilmFixer is set to run "Set Ready Training" in Croydon this May, a free course designed to introduce individuals to the film industry and foster local talent, underscoring Croydon's transition into a recognized creative hub.