Leaked Audio: Inside Hollywood's Dark PR Tactics

New audio recordings have exposed the inner workings of modern crisis public relations, detailing covert campaigns utilized across industries. A digital fixer, Jed Wallace, recorded voice memos for his associates at TAG PR and a client, Leonardo Maria Del Vecchio, heir to the EssilorLuxottica empire.

These recordings reveal strategies involving anonymous smear sites paired with search engine optimization. Wallace is heard discussing the intent to create damaging narratives, stating the goal is to ensure lasting negative perception. The tactics appear designed to manipulate public opinion, even when faced with exculpatory evidence or recantations.

The audio specifically addresses tactics used against Jessica Serfaty, Del Vecchio's ex-fiancée, following her public accusation of abuse. It details a plan to discredit her, including creating a smear site that was later taken down. Wallace also mentioned contacting law enforcement contacts regarding a tracking device found in Serfaty's vehicle.

Wallace, who has faced lawsuits for allegedly weaponizing digital armies, describes his work as helping clients navigate threats and crises. His clients have included prominent figures like Rebel Wilson and Justin Baldoni. The recordings also touch upon ego management for high-profile clients, emphasizing the selectivity of his work.

Italian prosecutors are also investigating Del Vecchio in connection with a private intelligence firm accused of hacking. Allegations include unauthorized background checks against family members amid an inheritance dispute, which Del Vecchio denies.