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Creator Shahi: Authenticity Fuels Gen Z Shows
25 Apr
Summary
- Storytelling success hinges on unique concepts, not just platform.
- Authenticity and emotional depth resonate more than viral trends.
- Gen Z is self-aware, requiring deeper portrayal in media.
Ishika Shahi, creator of 'Jabb Zodiacs Met' and 'Heer Sharma Gayi', asserts that compelling storytelling transcends platform choice. Her focus has always been on unique concepts, such as integrating zodiac personalities in a novel way, deviating from typical rom-com structures. She believes that innovative ideas, presented authentically, find success on any platform.
Discoverability remains a challenge on Over-The-Top (OTT) platforms, despite easier entry points. Shahi advocates for maintaining storytelling authenticity, allowing creators to choose narrative devices like voiceovers or breaking the fourth wall. Her show 'Heer Sharma Gayi' exemplified this by portraying a spontaneous and unapologetic female lead.
Shahi further stressed the importance of emotional resonance. Characters that feel real and authentic foster audience connection, elevating stories beyond fleeting viral status. She also pointed out that Gen Z is often misrepresented, noting their inherent self-awareness and analytical tendencies, which a deeper layer in their portrayal could capture.
