Hollywood & Creator Economy Unite for IP Market

In October 2026, a significant new event called UP NEXT: The Creator IP Market will debut in Los Angeles. This initiative is designed to unite Hollywood and the burgeoning creator economy. The market will provide development-ready digital content producers with direct access to major studios, streamers, broadcasters, talent agencies, and brands.

This first-of-its-kind event aims to foster strategic partnerships during a period of substantial change in the global media industry. As audience-first storytelling reshapes content discovery and monetization, Hollywood players are actively seeking commercially viable intellectual property from emerging creators.

The UP NEXT marketplace will feature curated deal-making, keynote conversations, creator showcases, and live IP presentations. The goal is to create a premium business environment where creators and entertainment industry leaders can connect and collaborate to shape the future of entertainment.