Coronation Street Stars Revolt Over Brand Deal Rules

Coronation Street stars are reportedly in conflict with show bosses regarding brand endorsement opportunities. While some actors, including Samia Longchambon and Sair Khan, have reportedly been permitted to pursue lucrative brand deals, other cast members claim they are being denied similar chances. This disparity has fueled resentment among the wider cast, who feel that certain individuals are favored.

Internal documents indicate that all external commercial work requires pre-approval to ensure it does not conflict with ITV's partners or compromise an actor's character integrity. A representative for Coronation Street stated that commercial deals are handled on a case-by-case basis through an approvals process. Despite these assurances, some stars express frustration over what they perceive as inconsistent rule enforcement.