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The Core: From One Desk to 30 Employees
11 Feb
Summary
- The Core Entertainment grew from one desk to 30 employees since 2019.
- They represent artists like Bailey Zimmerman and Dan + Shay.
- The company offers artists mental health support with free therapy sessions.
The Core Entertainment has experienced remarkable growth since its inception in 2019, expanding from a shared desk to a team of 30 employees.
Founded by Simon Tikhman and Kevin Zaruk, the management company now boasts a diverse roster of artists. This includes country star Bailey Zimmerman, who is embarking on his first arena tour, and the CMA-award winning duo Dan + Shay.
The company also represents established acts like Nickelback, with whom Zaruk has a long-standing relationship, and emerging talents such as Nate Smith and Cameron Whitcomb.
Recognizing the pressures artists face, The Core Entertainment provides significant support, offering employees and artists 10 free annual sessions with therapists or coaches. This initiative aims to foster patience and mindful communication.
In 2023, The Core Entertainment launched The Core Records in partnership with Universal Music Group. This venture has already produced notable releases, including the soundtrack for 'Nobody Wants This Season 2,' featuring prominent artists.
The company's vision extends beyond genres, with plans for global expansion in music. They aim to support artists in navigating the complexities of modern careers, emphasizing authenticity and longevity.
