Mallorca TV Fest: Streamers, Indies & AI Clash

The 10th Conecta Magaluf Mallorca, held from May 25-28, 2026, provided insights into the evolving international TV business. A crucial finding revealed that the "long tail" of content, rather than first-run hits, drives 90% of global streamer views and 75% of titles consumed.

Latin America is experiencing a microdrama surge, with Brazil and Mexico showing substantial user engagement. This format is fundamentally changing mobile entertainment consumption, with 75% of video now viewed on smartphones.

Spain's film industry is notably expanding, with production volumes increasing substantially. This growth is attributed to national and regional support schemes, alongside a vibrant comedy genre that is finding new audiences and international sales potential.

The event also touched upon the integration of Artificial Intelligence in content creation, with discussions on regulatory frameworks like the EU's AI Act, and the potential risks of public backlash against AI adoption by creators.

Mallorca itself is increasingly a setting for film and TV productions, with local titles gaining recognition and co-productions linking the island with Catalonia's established film-TV scene. The event's financing through the Balearic Islands' Sustainable Tourism Tax underscores tourism's growing role as a driver for audiovisual initiatives.

Despite successes, Spanish public broadcasters face financial pressures, relying heavily on cost-efficient format adaptations. The international landscape shows a trend towards more local and regional content gaining global traction, challenging past US dominance.