Conecta Magaluf: TV Biz Meets Tourism Trends

The 10th Conecta Magaluf Mallorca, held from May 25-28, 2026, brought together 400 TV industry executives. The event explored the intersection of the international television business and emerging tourism trends. A significant focus was placed on the "long tail" phenomenon in global streamer viewing, where niche content accounts for the majority of views and titles, rather than just initial big-name releases.

Mallorca's own film and TV industry is gaining prominence. Spain's feature film production has surged by 30% in 2025 compared to 2024, nearly doubling France's output. This growth is attributed to national and regional support schemes, with local Mallorcan titles receiving recognition at the event.

The rise of microdrama, especially in Latin America, was also a central theme. Brazil and Mexico are leading this format, with a significant shift towards mobile device consumption of entertainment. Additionally, Spanish content on platforms like Netflix has seen a substantial increase in viewing hours since 2018.

Comedies are a notable surge in Spain, with several prize winners at Conecta. The event also highlighted the increasing influence of tourism as a driver for audiovisual content creation, with initiatives like "Mallorca Confidential" premiering. Discussions on Artificial Intelligence and its implications for the industry, including Spain's upcoming AI law enforcement, also took place.