Who was Colonel Tom Parker and how did he discover Elvis Presley?

Colonel Tom Parker was Elvis Presley's longtime manager. He first became aware of Elvis in early 1955 through contacts who reported on the young artist's significant draw at local shows.

What is "The Colonel and the King" book about?

"The Colonel and the King" by Peter Guralnick examines the complex and impactful partnership between Elvis Presley and his manager, Colonel Tom Parker.

How did Colonel Parker contribute to Elvis Presley's career?

Colonel Parker utilized exceptional marketing savvy and strategic promotion to launch Elvis Presley's career, playing a pivotal role in the rock 'n' roll revolution.

Home / Arts and Entertainment / Colonel & King: The Partnership That Made Elvis

Colonel & King: The Partnership That Made Elvis

7 Dec, 2025

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Summary

Colonel Parker spotted Elvis' raw talent and crowd reaction.
Parker transformed Elvis' career with savvy marketing.
The book details their revolutionary rock 'n' roll partnership.

Colonel & King: The Partnership That Made Elvis

Peter Guralnick's "The Colonel and the King" delves into the transformative relationship between Colonel Tom Parker and Elvis Presley, chronicling how Parker's marketing genius fueled a rock 'n' roll revolution. The narrative begins with Parker's initial awareness of the young Elvis in early 1955, alerted by promotional contacts.

Parker quickly recognized Presley's explosive stage presence and the immense crowd reactions he generated. Despite early challenges with Presley's existing management, Parker was instrumental in securing key performance opportunities, including the Louisiana Hayride and tours that showcased Elvis's burgeoning talent. This period marked the beginning of an unparalleled career.

The book details Parker's aggressive promotion and strategic maneuvering to secure record deals and bookings, highlighting his unwavering belief in Presley as a once-in-a-lifetime phenomenon. Their collaboration fundamentally reshaped the music industry and established Elvis Presley as a global icon.