Home / Arts and Entertainment / Coachella Transforms Desert into IRL Streaming Hub
Coachella Transforms Desert into IRL Streaming Hub
11 Apr
Summary
- Eight houses built, each with unique themes and creator communities.
- Over 2,500 hours of content planned across nine houses.
- Activation streams live on platforms like Twitch and Kick.
MemeHouse Networks is launching "The Scene," an expansive IRL streaming activation at Coachella, transforming multiple desert houses into a hub for music, creator culture, and live entertainment. This initiative, described as the largest IRL streaming studio ever built at a music festival, will feature nine distinct houses, each with its own theme and atmosphere.
The activation will host over 80 cameras to capture more than 2,500 hours of live content throughout both weekends of Coachella and the subsequent week during Stagecoach. Various themed houses cater to different interests, including "Capasita" for long-form content, "Heatwave" for beauty and fashion, "Ghost" for trading and crypto, "Duo" for creator friendships, "For The Boys" for male talent, "Pregame" for sports and sneaker culture, "Affiliated" for TikTok Shop Live, and "DND" for wellness.
Viewers can access the live streams starting April 10th across MemeHouse's social media accounts, including Twitch and Kick. Information regarding specific programming and schedules is available on The Scene's official website. Last-minute tickets for Coachella and Stagecoach are still available through third-party sites.
