Clueless Costume Designer Celebrates 30 Years of Iconic Fashion

In November 2025, Clueless costume designer Mona May is commemorating the film's 30th anniversary with the release of her new book, The Fashion of Clueless. The richly illustrated volume offers a behind-the-scenes look at the creation of Cher Horowitz's instantly recognizable wardrobe, from the iconic yellow plaid suit to Dionne's signature hats.

The book features never-before-seen sketches, production photos, and fresh insights from May, as well as interviews with star Alicia Silverstone and writer-director Amy Heckerling. The project allowed May to reconnect with the cast, many of whom were young unknowns when they made the film. "We were like babies," May recalls, "and then when the movie came out, it put us on the map, all of us."

Beyond the personal connections, the book's creation also served as a reminder of May's transformative creative partnership with Heckerling. "Amy truly took the genie out of the bottle and allowed me to be this creative person," she explains.

As Clueless continues to resonate with new generations, May attributes the film's enduring appeal to a blend of emotional nostalgia and timeless design. "It's amazing to me that the movie has this sustaining power," she says. "I see it at book signings and art schools as moms come with their teenage daughters, and they all feel this emotional connection."