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Clayface Previews Surprise: $3.5M Start
23 Oct
Summary
- Clayface previews earned an estimated $3.5 million.
- Weekend forecasts suggest a $20M-$25M domestic opening.
- The film's production cost is $44M before marketing expenses.
DC's latest foray into lower-budget genre filmmaking, Clayface, has kicked off its theatrical run with a promising start, earning an estimated $3.5 million in previews. This performance has set expectations for a domestic opening weekend in the range of $20 million to $25 million. Should these projections hold true, it would follow last weekend's success, marking a second consecutive No. 1 opener for the studio.
The James Watkins-directed film, which features a screenplay by Mike Flanagan, centers on a Hollywood actor whose face undergoes transformations. The production came in at a net cost of $44 million before advertising and distribution expenses, with filming completed in the UK. Critically, Clayface has achieved a 'certified fresh' rating of 76% on Rotten Tomatoes, positioning it favorably against other recent DC releases.
This venture into mid-budget fare for DC is not unprecedented. Historically, films like V for Vendetta, The Losers, and Jonah Hex explored similar territory. However, Clayface's preview numbers are performing competitively against recent horror films and DC spinoffs. The anticipation is for strong audience retention throughout the weekend, with all eyes on its performance relative to other new releases.
