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Chris Stapleton Reveals Anthem Performance Secrets
3 Feb
Summary
- Stapleton attributes anthem success to songcraft, not production.
- Traveller whiskey ad filmed authentically, no AI used.
- New potent blend Traveller Full Proof debuts this month.
Chris Stapleton revealed the secrets behind his lauded 2023 Super Bowl National Anthem performance, emphasizing a focus on songcraft over production. He noted that playing it as a song, rather than a grand production, likely contributed to its emotional impact.
An accompanying 30-second television advertisement for his Traveller whiskey, set to air during the 2026 Super Bowl, authentically captures Stapleton preparing for the anthem. He humorously confirmed the ad is "very non-AI," with all scenes filmed in real-life settings.
Stapleton's Traveller whiskey, a collaboration with Buffalo Trace Distillery, launched in 2024. The company plans to release Traveller Full Proof, a more potent blend, later this month. Stapleton stressed that the substantial cost of the Super Bowl ad is covered by the Sazerac Company, not himself.
