Why was Chris Hemsworth listed on Amazon's internal org chart?

Chris Hemsworth was briefly listed on Amazon's internal organizational chart as part of a promotional stunt for an AI-themed Super Bowl commercial.

How did Amazon employees react to Chris Hemsworth's org chart listing?

Employees reacted with confusion, frustration, and anger, viewing the stunt as insensitive given recent layoffs and a disappointing earnings report.

What happened after Chris Hemsworth's mock role was revealed?

Following the negative internal reaction, Chris Hemsworth's mock title and listing were removed from Amazon's internal organizational system.

Home / Arts and Entertainment / Chris Hemsworth's Amazon Org Chart Gig Causes Stir

Chris Hemsworth's Amazon Org Chart Gig Causes Stir

6 Feb

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Summary

Hemsworth briefly held 'Chief Heartthrob' title on Amazon's internal chart.
The stunt coincided with recent layoffs and a poor earnings report.
Employees expressed frustration, calling the joke an insult.

Chris Hemsworth's Amazon Org Chart Gig Causes Stir

Chris Hemsworth's temporary placement on Amazon's internal organizational chart as 'Chief Heartthrob' generated significant internal backlash days before the Super Bowl. His mock title and a fabricated quote were part of a stunt for an AI-themed commercial.

This incident occurred against a backdrop of recent corporate layoffs and a dismal earnings report, amplifying employee frustration. Many workers felt the lighthearted gesture was insensitive given the company's recent difficulties and personal impacts on staff.

Reactions on internal platforms highlighted the disconnect, with some employees expressing that the stunt felt insulting after colleagues were laid off. By late Thursday, Amazon had removed Hemsworth's temporary role from the internal system, reverting his profile to a standard designation.