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Reality Stars Take Broadway by Storm
24 Sep
Summary
- Chicago musical casts reality stars for lead roles.
- Producer uses celebrity casting to boost ticket sales.
- Roxie Hart role suits performers new to Broadway.

Broadway's "Chicago" musical has embraced a distinctive casting strategy, frequently featuring reality television stars in its lead roles, a practice that has contributed to its status as the longest-running American musical. This approach, spearheaded by producers Barry and Fran Weissler, began in the mid-90s with revivals like "Grease" and found a natural fit with "Chicago's" themes of celebrity culture.
The musical, known for its vaudeville structure and satire of fame, has seen success with stars from "Bravo-lebrities" to "RuPaul's Drag Race" alumni. Reece Weaver, from Netflix's "America's Sweethearts: Dallas Cowboys Cheerleaders," is the latest addition to play Roxie Hart, a role that producer Brett England notes is written to accommodate performers who might be newer to musical theater.
While a celebrity's existing fanbase is advantageous, producers also seek star quality, grit, and dedication. Candidates undergo rigorous preparation, with some, like Pamela Anderson, rehearsing for years before being cast. The role of Roxie Hart is particularly suited for these celebrity additions, as the character's ambition to be a star mirrors the journey of many reality personalities.