Digital Art Comes Alive: Art Meets AR in Chennai

The Inko Centre at Alliance Française in Chennai is currently showcasing 'Fortune Teller,' an innovative digital art exhibition by Berlin-based artist Sam Madhu and Korean artist Seoyoon Yoon. This unique show transforms the gallery space into an immersive environment filled with moving images, sound, and light through animated loops.

A key feature is the augmented reality narrative experience, where illustrations animate when viewed through a mobile phone. This interactive element allows spectators to engage deeply with the art, interpreting personal messages within a dream-like setting. The exhibition thoughtfully merges Korean and Indian beauty traditions, incorporating elements like Indian bindis and traditional Korean bridal dots, reimagined through futuristic CGI and digital fashion.

Both artists emphasize the collaborative nature and distinct advantages of digital art. Sam Madhu notes that digital creation bypasses the need for traditional models or lighting, allowing immediate translation of ideas and promoting sustainability within the fashion industry. Seoyoon Yoon highlights how digital mediums are ideal for her design philosophy of recreating futuristic aesthetics from traditional fashion, though she acknowledges the textural differences between digital and physical garments.