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Charli XCX's 'The Moment': Mockumentary or Reality TV?
30 Jan
Summary
- The film satirizes social logic and financial incentives in music content.
- Charli XCX stars as herself, playing a bratty, absent boss.
- The movie blurs lines between reality and fiction, featuring a fake credit card.
The film 'The Moment,' inspired by Charli XCX, merges mockumentary and reality TV styles. It satirizes the social and financial systems structuring major-label music video content. Charli XCX stars as a fictionalized version of herself, characterized as a bratty and disengaged boss, navigating her team and industry demands.
A central element of 'The Moment' is its blurring of reality and fiction, notably through a subplot involving a lime-green "BRAT credit card." This product, targeted at queer Zoomers, draws parallels to the failed LGBTQ+ banking startup Daylight, highlighting the film's commentary on contemporary financial incentives and online culture.
Directed by Aidan Zamiri, known for Charli's music videos, the film is noted for its soundtrack by A.G. Cook. While Charli's performance sequences are electric, the film's overall pacing is critiqued, with some viewers preferring her actual concert footage over the narrative's fabricated elements. The movie offers a darker, millennial update on mock-pop-docs like 'Popstar: Never Stop Never Stopping.'




