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President Murmu's Call Puts Celebrity Endorsements Under Scrutiny
25 Sep
Summary
- President Murmu addressed celebrity endorsements at the National Film Awards.
- Maharashtra FDA is acting against stars for alleged surrogate tobacco promotion.
- FDA chief stresses celebrity responsibility for public health impact.
President Droupadi Murmu's message to film stars at the recent 72nd National Film Awards has brought the issue of celebrity endorsements back into the spotlight. Her remarks coincide with regulatory action by the Maharashtra Food and Drug Administration (FDA).
The FDA is investigating advertisements featuring prominent actors, including Shah Rukh Khan, Ajay Devgn, and Tiger Shroff. The regulator contends that these advertisements amount to surrogate promotion of a product linked to tobacco.
In response to the unfolding situation, FDA chief Tukaram Mundhe shared a video of the President's address. He underscored the principle that "influence is not immunity," stressing the ethical responsibility celebrities hold regarding public health.
