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Celebrity Big Brother Axed Amidst Rival Show Surge?
30 Jun
Summary
- Celebrity Big Brother reportedly won't return after its latest seasons.
- A shift in celebrity interest towards The Celebrity Traitors is cited.
- ITV has not confirmed decisions for the show's future beyond 2027.
Speculation is rife that ITV's Celebrity Big Brother may not return following its recent seasons, with reports indicating a potential axing. The reality series, revived by ITV, has only completed two seasons under its new broadcasting banner.
Sources suggest that a growing number of celebrities are vying for appearances on The Celebrity Traitors, impacting the availability of stars for other major shows like Strictly Come Dancing and I'm A Celebrity. This trend is seen as a significant obstacle for Celebrity Big Brother, which requires well-known personalities.
Adding to the uncertainty, ITV is also focusing on its flagship I'm A Celebrity... Get Me Out of Here! and its new spin-off, The Wild Frontier, potentially airing concurrently with a hypothetical new season of Celebrity Big Brother in early 2027.
However, an ITV spokesperson stated that Big Brother is returning to ITVX and ITV2 later this year, and no decisions have been made for 2027. This follows comments from ITV's Director of Television, Kevin Lygo, who indicated the show might move to a different channel and acknowledged challenges in securing celebrity bookings, while affirming commitment to the series and its performance on ITVX.
