Celebrity Apprentice Returns for Full Series in 2026

The BBC is set to air a full, six-part series of Celebrity Apprentice in 2026, a significant expansion from its previous iterations. Until now, celebrity versions were limited to brief, two-episode specials, often tied to Comic Relief. This new format promises a more in-depth look at how celebrities handle the demanding tasks without their usual support systems.

Lord Sugar expressed anticipation for the upcoming series, noting that contestants will be fully immersed in the competition, stripped of their personal assistants and public relations teams. This challenge is designed to test their true capabilities and resilience. The BBC's Head of Entertainment highlighted the show's beloved status and expressed excitement for the celebrity candidates to face the challenges ahead.

Produced by Naked, the series will air on BBC One and iPlayer. Viewers can expect an entertaining competition where celebrities must leave their egos behind and prepare for demanding tasks. The recent Christmas specials offered a glimpse into what's to come, featuring creative challenges like developing unique gingerbread biscuits and pitching them to retailers, all while supporting BBC Children in Need.