Why is CBS still investing in syndicated television in 2026?

CBS is investing in syndicated television by focusing on high-quality shows that drive ratings and revenue, while simultaneously offering value to advertisers and station partners through cost-effective production and strong hosts.

How does CBS manage production costs for its syndicated shows?

CBS manages costs through production efficiencies like sharing soundstages, sets, and crews for multiple shows, and by utilizing tax-incentive-friendly jurisdictions for filming.

How is 'Entertainment Tonight' staying relevant in 2026?

'Entertainment Tonight' remains relevant through its strong brand, significant digital viewership, the use of its extensive content vault, and its ability to produce specials for various programming needs.

Home / Arts and Entertainment / CBS Bets Big on Syndication Amidst Streaming Surge

CBS Bets Big on Syndication Amidst Streaming Surge

16 Apr

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Summary

CBS sees value in syndication despite cord-cutting trends.
Cost efficiencies and tax incentives keep production costs low.
Entertainment Tonight leverages its vault and digital presence.

CBS Bets Big on Syndication Amidst Streaming Surge

In 2026, as YouTube dominates ratings and streaming platforms buzz with new content, CBS is notably reinforcing its commitment to syndicated television. This strategy includes a slate of new and returning shows like game shows, courtroom dramas, and entertainment news programs.

This investment comes as competitors like NBCUniversal exit first-run syndication. Paramount's COO and CFO, Bryon Rubin, explains that CBS focuses on high-quality, cost-effective production. Shared soundstages, sets, and crews for shows like 'Hot Bench' and 'Adam's Law,' alongside tax incentives in production locations such as Connecticut and Georgia, contribute to efficient operations.