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Cashmere King's Inspiring Journey from Farmer to Global Luxury Brand
12 Nov
Summary
- Upcoming documentary on fashion designer Brunello Cucinelli
- Cucinelli's rise from farmer's son to creative director of $7.8B luxury brand
- Film mixes documentary and fiction, showcasing Cucinelli's "humanistic capitalism"

In the upcoming documentary "Brunello: The Gracious Visionary," acclaimed director Giuseppe Tornatore offers an intimate look at the remarkable journey of Italian fashion designer Brunello Cucinelli. The film chronicles Cucinelli's rise from being a farmer's son to becoming the creative director and executive chairman of a global luxury lifestyle brand with a market capitalization of more than $7.8 billion.
The documentary, which is being launched at the American Film Market by London-based sales and production company Twenty-Nine Palms Entertainment, is described as a "hybrid film" that mixes documentary and fiction. It aims to provide an in-depth portrait of Cucinelli, who is revered for his distinctive integration of humanistic values, craftsmanship, and ethical entrepreneurship.




