Home / Arts and Entertainment / Carrie Underwood Launches Holistic Wellness Brand, HiNote
Carrie Underwood Launches Holistic Wellness Brand, HiNote
6 May
Summary
- Carrie Underwood introduces HiNote, a wellness brand focusing on nutrition, fitness, and soul.
- HiNote features an 'Everyday Energy Daily Nutrition Drink Mix' with 20g protein.
- The brand expands Underwood's existing fitness platform, fit52, launched in 2020.
Country music star Carrie Underwood has expanded her entrepreneurial endeavors with the launch of HiNote, a comprehensive wellness brand. This new venture focuses on integrating nutrition, fitness, and a sense of soulful well-being.
HiNote introduces an "Everyday Energy Daily Nutrition Drink Mix," available in three flavors, which boasts 20 grams of protein derived from clear whey and collagen, alongside fiber and a blend of fruits and vegetables. This product aims to simplify daily nutrition for consumers.
The brand builds upon Underwood's existing fitness commitment, extending her 2020 platform, fit52. She expressed a desire to make nutrition more approachable, particularly for individuals who may not have access to personal trainers or extensive wellness resources.
Underwood's personal connection to wellness is deeply influenced by her life on a 400-acre farm in Franklin, Tennessee. Her farm, featuring orchards, gardens, and various livestock, serves as inspiration for the brand's holistic philosophy. This rural setting contrasts with her previous residence in a large Nashville suburban home, which she and her husband, Mike Fisher, sold in 2019 to embrace a farm-centric lifestyle.
