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Cardi B's Daughter Kulture Stars in Hair Brand Ad
2 Sep
Summary
- Kulture stars in Grow-Good's fall restock campaign, making it a family affair.
- Cardi B clarifies Grow-Good is a future business for Kulture to own.
- Grow-Good Beauty offers affordable hair-care products developed by Cardi B.
Cardi B's daughter, Kulture, recently starred in the fall restock campaign for her mother's hair-care brand, Grow-Good Beauty. The campaign features Kulture playfully interacting with the brand's formula, highlighting a family-centered approach to the business.
Cardi B shared the campaign on social media, expressing her excitement about Kulture's involvement. She clarified that Grow-Good is envisioned as a future inheritance for her daughter, stating, "This is a company that one day she'll own."
Grow-Good Beauty, launched in March, aims to offer affordable hair-care products. Cardi B developed the line after successfully rehabilitating her own hair from years of damage, drawing inspiration from family recipes and extensive research.
In addition to her business ventures, Cardi B has also been active in music. Her single "AH HA," released in July, is currently charting at No. 52 on the Billboard Hot 100, with its accompanying music video premiering in August.
