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Cardi B Keeps It Real With Zero-Sugar Zevia
22 Jul
Summary
- Cardi B stars in Zevia's new ads as a 'real talk' interpreter.
- Zevia offers zero-calorie, zero-sugar beverages naturally sweetened.
- The campaign highlights consumer demand for healthier soda alternatives.
Grammy-winning artist Cardi B has partnered with Zevia for a new advertising campaign focused on "keeping it real." In the ads, the rapper plays a "real talk" interpreter, translating polite conversations into blunt, honest sentiments. This approach mirrors Zevia's brand ethos, which emphasizes natural ingredients and transparency.
The beverage company offers zero-calorie, zero-sugar drinks sweetened with stevia, appealing to a growing market seeking healthier alternatives to traditional sodas. Cardi B's candid persona makes her a natural fit for Zevia's mission to communicate authenticity.
The campaign extends beyond digital and television spots with in-store displays. Fans will have opportunities to engage through social media challenges and a sweepstakes offering prizes like autographed merchandise and free Zevia products.
