Canadian TV Goes Global: Local Stories, International Reach

International players are focusing on Canadian productions that possess global appeal, a theme central to the Access Canada Summit in Toronto. Companies are prioritizing high-quality content with local relevance that also speaks to universal themes. This approach allows for broader international distribution, a critical factor in today's globalized TV market.

The economic viability of producing these shows in Canada is a key consideration. This involves effectively utilizing local advantages such as currency savings and tax incentives. Panelists emphasized that when a story has a strong local point of view that travels well, it enhances its international prospects. Series like 'Heated Rivalry' on HBO Max and 'Sullivan's Crossing' on The CW exemplify this.

Fremantle noted their early recognition of 'Sullivan's Crossing's' international potential, highlighting that no changes were made to its content to achieve this. Bell Media discussed how the international appeal influences the development phase of original intellectual property. Amazon MGM Studios also highlighted the collaborative nature of adapting global formats for the Canadian market, stressing true partnership with local producers.