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Toy King Burt Meyer Dies at 99
26 Nov, 2025
Summary
- Burt Meyer, creator of beloved toys, passed away at 99.
- He designed Lite-Brite and Rock 'Em Sock 'Em Robots.
- Meyer's career spanned decades, revolutionizing play.
Burt Meyer, the visionary inventor responsible for classic toys such as Rock 'Em Sock 'Em Robots and Lite-Brite, has passed away at the age of 99. His death was confirmed on October 30 at his residence in Burr Ridge, Illinois.
Meyer's designs flourished during the postwar era, leveraging new plastic molding technologies to create dynamic playthings. He famously conceived Lite-Brite after seeing a window display of colored lights and adapted a boxing game into the iconic Rock 'Em Sock 'Em Robots to overcome safety concerns.
Beyond these blockbusters, Meyer also founded Meyer/Glass Design, which produced hits like Gooey Louie and Pretty Pretty Princess. His innovative spirit, often compared to aerospace engineering, left an indelible mark on generations of children.
