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Bud Light Unleashes Hilarious Wedding Mayhem in Super Bowl Ad
30 Jan
Summary
- Super Bowl ad features Shane Gillis, Post Malone, and Peyton Manning.
- Commercial depicts a wedding party chasing a keg down a hill.
- Bud Light offers a $60 rebate for kegs and brings them to team cities.
Anheuser-Busch is set to launch a humorous 30-second Super Bowl LX commercial for Bud Light, featuring celebrities Shane Gillis, Post Malone, and Peyton Manning. The ad, airing on February 8, 2026, depicts a wedding party in chaotic pursuit of a keg of Bud Light down a steep hill. This comedic approach aims to entertain viewers, according to Todd Allen, who stated that people desire laughter.
The commercial builds on previous Bud Light campaigns, marking Manning's fourth Super Bowl ad for the brand, Malone's fifth, and Gillis' second. However, it introduces a unique element with the extended visual gag of the wedding entourage tumbling down a slope, underscored by Whitney Houston's rendition of "I Will Always Love You."
Bud Light aims to place itself in "relatably ridiculous" scenarios, like a wedding, where the pursuit of a beer keg becomes the central humorous conflict. The company is also engaging fans directly by offering a $60 rebate on Bud Light kegs and distributing them to the home cities of the Super Bowl teams, the New England Patriots and the Seattle Seahawks, to ensure fans have access to the beer.
