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BTS x OREO: Korean Flavors Hit Global Shelves

Summary

  • New OREO cookies feature a hotteok-inspired flavor.
  • Cookies have 13 unique embossments celebrating BTS's anniversary.
  • Fans can submit 'love letters' for a chance to be featured.
BTS x OREO: Korean Flavors Hit Global Shelves

OREO and BTS have joined forces for a global collaboration, introducing the Limited Edition OREO & BTS Cookies. These cookies boast a unique hotteok-inspired brown sugar-pancake crème filling, offering a taste of BTS's Korean heritage. The band expressed pride in sharing a piece of their home through a snack they enjoyed since childhood.

The cookies are designed with 13 distinct embossments, commemorating BTS's 13 years together and featuring elements like the band's light stick and members' names. This partnership extends beyond the cookie itself, with OREO launching a 'love letter' campaign. Fans are encouraged to write digital letters to BTS, with the chance for their messages to be displayed globally and to win exclusive prizes.

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