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BTS Star V Celebrates TIRTIR's Radiant Pop-Up Launch in LA
17 Nov
Summary
- BTS member V named TIRTIR's first global brand ambassador
- TIRTIR's new "Radiant Pop-Up" in LA features immersive experience
- Mask Fit Red Cushion Foundation offers 40-shade range and 72-hour wear
Earlier this month, Korean beauty brand TIRTIR announced BTS star V as their first-ever global brand ambassador. On November 17th, 2025, V was on hand to celebrate the launch of TIRTIR's new "Radiant Pop-Up" in Los Angeles.
The event was attended by a host of celebrities, including Madelaine Petsch, Charles Melton, Isabela Merced, and Emily Alyn Lind. Guests were treated to a fully immersive experience, complete with a specialty cocktail bar, a one-on-one foundation color-matching service, and a bespoke lip and skincare zone.
The pop-up space was dramatically transformed to showcase TIRTIR's star product, the Mask Fit Red Cushion Foundation. This foundation is known for its impressive 40-shade range and ability to provide full coverage for up to 72 hours. Fans at the event had the opportunity to find their perfect shade through TIRTIR's color-matching experience.
V, who has been a frequent visitor to Los Angeles in recent months, expressed his excitement about the pop-up, saying it now feels like a second home to him. The brand's new campaign, "Your Shade, Our Standard," will feature V in the "V&You, Let's Radiate" experiential concept.
