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BTS x Oreo: A Taste of Home Hits Shelves
26 May
Summary
- BTS collaborates with Oreo on brown sugar-pancake cookies.
- Limited-edition Oreos feature 13 unique designs for BTS's anniversary.
- Fans can write digital messages to BTS via QR code on packaging.
BTS has officially launched a global collaboration with Oreo, introducing a new limited-edition cookie inspired by their childhood favorite, hotteok. These brown sugar-pancake flavored Oreos will feature 13 unique embossments, celebrating BTS's 13th anniversary and including special messages for their dedicated fanbase, ARMY. This partnership, which spans over 80 markets, marks Oreo's first global collaboration with a music artist.
The limited-edition BTS Oreos will be available for presale starting June 1, with retail availability commencing June 8, while supplies last. The packaging itself pays homage to South Korea's vibrant street market culture. Additionally, fans can participate in creating the world's largest love letter to BTS by scanning a QR code on the packaging or visiting us.OREOBTS.com to share digital messages.
This sweet venture follows a highly successful period for BTS, including their return in March with 'Arirang,' which topped the Billboard 200, and their recent wins at the 2026 American Music Awards on May 25. They secured awards for Best Male K-pop Artist, Song of the Summer for 'Swim,' and the coveted Artist of the Year, marking their second win in that category.
