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HYBE Criticized for Selling Free Windbreakers to Fans
20 May
Summary
- Fans claim HYBE is selling previously free windbreakers as merchandise.
- Backlash intensified amid Jungkook's Calvin Klein collaboration announcement.
- Netizens accuse HYBE of timing merch release to divert attention.

HYBE is currently facing significant criticism from BTS fans following a recent merchandise announcement. The controversy erupted after BTS members were seen wearing matching windbreaker jackets during overseas schedules, which HYBE then announced would be sold as official fan merchandise.
This decision quickly triggered negative reactions online, with many fans claiming that similar windbreakers were previously distributed for free. Accusations of HYBE attempting to profit from fans by turning these items into paid merchandise have surfaced across social media and online communities.
The backlash also became linked to Jungkook's recent collaboration with luxury fashion brand Calvin Klein. Some fans theorized that the timing of the BTS merchandise drop was an intentional move to divert attention from Jungkook's solo activities, although others argued the timing was coincidental.
This situation highlights the intense scrutiny surrounding both BTS' group activities and the members' individual projects. As of the current date, neither HYBE nor the BTS members have publicly addressed the ongoing backlash.