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BTS London Takeover: Fans Paint City Purple
11 Jul
Summary
- Thousands of K-pop fans gathered in London for BTS concerts and cultural events.
- The 'BTS The City Arirang' program offered exhibitions and pop-up stores.
- Korean businesses reported significant increases in customer numbers.
Thousands of K-pop fans recently converged on London, drawn by the highly anticipated concerts of the group BTS and the accompanying "BTS The City Arirang" cultural festival. This event marked BTS's first London performances since 2019 and extended the fan experience beyond the concert venues.
The "BTS The City Arirang" program, organized by BTS's entertainment company Hybe, featured a range of activities. These included exhibitions, pop-up stores, restaurant collaborations, and cultural events designed to immerse fans in the group's universe and connect cities globally through BTS's music.
London's Korean businesses experienced a significant surge in activity. Cafes and restaurants, like Tokkia and Hongdae Pocha, prepared special offerings and saw customer numbers nearly double. Many business owners noted the heartwarming sight of fans interacting in Korean and sharing a sense of warmth and connection, known as 'jeong'.
Fans, many of whom traveled internationally, expressed the profound sense of community and connection they found within the BTS fan base, referred to as "Army." This shared passion transcended geographical boundaries, with attendees valuing the opportunity to meet like-minded individuals and celebrate Korean culture together in the heart of London.
